Pricing Your PGA West Home To Sell!

Selling a PGA West home or condo is a team effort. Sheri’s marketing team is responsible for developing and implementing your property marketing plan. As the seller, you control the property condition and work with your agent to make the final decision regarding price before your property is ever listed.

When the average seller sits down to interview real estate agents, it's easy to get caught up in the excitement over choosing a sales price. After all, a higher price means more financial opportunities for the property owner. Or does it?

Choosing The Correct Listing Price For Your PGA West Home

Truth is, the person whose opinion matters most is the buyer who makes an offer to purchase your property. Properties priced to high receive no offers. Properties priced a little to low generally receive multiple offers thereby driving the price up by receiving offers up to the real market value. There is little danger in pricing a home too low. The danger lies in over pricing and selecting your selling agent solely on their opinion of a higher value.

An agent’s job is to price the home competitively based on sales comps within the last six months. Pricing a home is part science, part art and a whole lot of local market experience. It involves a combination of comparing similar properties, tracking the most recent market movement, evaluating current inventory and making adjustments for any differences between comparable properties.

242 Expired Listings At PGA West!

In a recent six month period there were 242 expired listings within PGA West! Another 153 listings at PGA West were either canceled or withdrawn from the market during this time. Hundreds of agents here in the Palm Springs area  actually make their living by contacting the sellers of expired listings and then relisting these properties at market value. This process is called ‘re-packaging’ an overpriced property. Don’t let this happen to you. Don’t be the owner of an expired listing.

Summary

Remember, the value of your home is based on the buyer's perception of that value rather than the amount you originally paid for the house. Sheri Dettman & Associates will use our CMA plus our own Property Market Analysis to help you price your home competitively. Our aim is to match the listing price with your selling goals and to successfully complete your sale. When your home is priced correctly for sale, our next goal is to expose your property to the widest pool of qualified buyers possible!

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Expired Listing Data Source: PGA West home and condo expired listings from the Desert Area MLS® as of 9/27/11.